![]() ![]() This can be the optimal tool to see how active you’ve been during the day and gain insightful stats regarding your fitness level and overall health. Monitoring our step count can be accomplished in many ways, including with the aid of the Apple Watch. After all, the more we walk, the healthier we are. ![]() ![]() This represents a great way to set reachable fitness goals for ourselves, to analyze the progress made over time and find the motivation and enthusiasm to walk more and more each day. One is that Apple has been more aggressive about targeting entry-level fitness users, through both its expanded Apple Watch hardware and Apple Health software offerings, and through its forthcoming Apple Fitness+ service, which launches later this year.Tracking our steps with the aid of modern technology has turned into quite a trend and it’s understandable why. What’s more likely going on here is that Under Armour sees diminishing value in this segment over the long term, and there are a number of possible reasons about why that might be. Under Armour’s overall brand image is more associated with professional athletics, and with an enthusiast/semi-pro clientele (or those aspiring to that designation). ![]() It’s definitely true that both MyFitnessPal (which claimed 80 million users in 2015 at the time of acquisition, and has more than 200 million users according to today’s press release) and Endomondo were aimed at more casual and entry-level fitness users, who might be working out for the first time, or looking to improve their daily health, but aren’t likely training for endurance-sport competitions. Under Armour Snatches Up Health And Fitness Trackers Endomondo And MyFitnessPal ![]()
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